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While we may all know not to judge a book by its cover, there are a few instances where presentation really does matter. In the hospitality industry, polished presentation is vital to success.

 

Everything about your event will be evaluated through the appearance of the staff working front-of-house. From bartenders, hostesses, catering teams to security, if your staff are untidy or dressed inappropriately, guests will make an initial judgment about your event that will likely not be in your favour.

 

Though some event teams might be too busy managing the smooth running of event, you should know that the appearance of your staff is just as important as choosing the right venue, or picking the perfect menu.

 

When it comes to your staff’s demeanour, uniform and personal grooming habits, employees should follow a strict dress code so they can be the face of the event. It can make or break the impression of your business or client.

 

While grooming requirements may vary between men and women, it is important that both look clean and presentable while they are on the clock. Make sure all your employees know the dress code, and provide them with a clear outline of what is expected.

 

Give guidelines for both men and women that dictate appropriate hairstyles, accessories and shoes. You may even get as detailed as outlining nail polish colours, the appropriate amount of make-up for women or asking employees to wear deodorant.

 

The physical appearance of your event staff helps to maintain your overall appearance, but the way they act also contributes to your overall reputation.

 

Employees should be encouraged to report for duty five to ten minutes before their shift starts and to always treat guests with respect. Outline a code of conduct that employees must follow.

 

Focus on incentivising your hospitality employees to perform better. Those who receive high praise from guests or continually meet or exceed expectations should be rewarded for their efforts.

 

In summary, simply ensure your event strategy puts its best foot forward for guests, from the physical venue down to the employees working in it.

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