The INNOTIO team has been on the road again, this time in Berlin, Germany to support one of our new clients with their Annual National Congress activities.
The INNOTIO GmbH team worked tirelessly to ensure the event went off without a hitch, with the full planning and execution of an exhibition booth, a scientific evening dinner in a private location, the coordination of a coffee lounge and the support of staging at a satellite symposium during the overall Congress.
A special moment as the brand the company wanted to promote received approval right at the start of the congress, meaning we able to rebrand the exhibition booth and coffee lounge to bring this brand to life overnight.
We opened the company branded booth with a countdown on a large LED screen, to maximise attention and intrigue from the congress delegates. And overnight, we adapted the booth to focus solely on the new approved brand, revealing the brand name and launch campaign on their specific booth space and the nearby located coffee lounge.
We went all out to ensure the brand reveal was a highlight. It took meticulous work to produce the logo symbol, an infinity sign in multiple layers, as a custom-made LED flooring of ca 12 meters long and 4 meters wide. Changing light boxes elements in several places of the booth, replacing the digital content on all structures and adapting the booth overall lightning were among others some of the reset we covered overnight.
While competitors also tend to use traditional fascia with LED or printed vinyl’s, we recreated a sky environment with a custom made and shaped skylight, a link to the brand and surely an eye catcher in the exhibition.
Overall the congress and its related activities was a rousing success, and the launch went off without a hitch. Another great project under our belt at INNOTIO!